Four-part masterclass series gives an insight into Jaguar’s creative design process Tutorials are part of Jaguar’s #StayHomeStayCreative campaign
Just like in the design studio, the process begins with sketching. Chief Creative Designer Dominic Najafi gives a tutorial on sketching the I-PACE with a pencil and paper before handing over to Matthew Beaven, Chief Exterior Designer, who then transforms the preliminary sketch idea into a professional digital render using Photoshop.
The third film follows Chris Scholes, Senior Alias Modeller as he creates an exterior design proposal, taking the 2D digital render and developing it into 3D surfaces using Autodesk Alias software. Finally, CG Artist Elliot Brett from the Design Visualisation team brings the I-PACE to life, detailing how it is taken from storyboard through to animation.
The first three films are available to view now:
Jaguar Design Masterclass | EP 1: Sketching the All-Electric I-PACE
Jaguar Design Masterclass | EP 2: Rendering the All-Electric I-PACE
Jaguar Design Masterclass | EP 3: Taking I-PACE from 2D to 3D
The fourth film to complete the series will be released the following week.