Trio of design awards for KIA Ceed, Ceed Sportswagon and ProCeed, KIA’s second consecutive design award hat-trick this year, Latest triple victory increases KIA’s total to 24 Red Dot wins.
This triple triumph in the world-renowned design competition represents the second consecutive year in which KIA has picked up a hat-trick of Red Dot design awards, following similar success in 2018. The manufacturer also took home three iF Design awards earlier in 2019.
The achievement underscores the Korean manufacturer's reputation for first-class design, which, for over a decade, has been shaped by Peter Schreyer, President of Design and Chief Design Officer for KIA Motors. The brand won its first Red Award in 2009, with the KIA Soul. Since then, KIA has been awarded a total of 24 Red Dot Awards for its vehicle designs.
Design hat-trick for the new KIA Ceed range
The latest trophies have been awarded to each of the three new Ceed variants: the five-door Ceed hatchback and Sportswagon models, launched in mid-2018, and the new ProCeed five-door shooting brake, which went on-sale in Europe earlier in 2019.
The third generation of the Kia Ceed saw the spelling of the model’s name changed (it was previously the KIA cee'd), but not its meaning. Like the original model launched in 2007, the new Ceed is a compact car for the Community of Europe, with European Design. A true European, the new model range was designed at KIA’s European design centre in Frankfurt under the direction of Peter Schreyer and Gregory Guillaume, European Head of Design. Engineering and development was carried out by the brand’s research and development centre in Rüsselsheim, and all three body types are manufactured in Slovakia.
Clean, straight lines characterise the design of the new Ceed family, which takes inspiration from the new KIA Stinger fastback sports sedan – itself a Red Dot Award winner in 2018. The five-door Ceed hatchback is wider and lower than its predecessor, with the cabin positioned further towards the rear of the car, providing a sportier stance and shape. In profile, the C-pillar gives the upper window line an elegant ‘half-moon’ shape.
The Ceed Sportswagon brings more space than ever to the compact class: the third-generation model has increased in length, and offers owners more luggage space (625 litres) than most of its rivals, and even a number of higher-segment vehicles. With its intelligent proportions and a dynamic new design, the Ceed Sportswagon is sportier than any of its predecessors.
The new ProCeed features a completely new design for KIA, and is the first compact shooting brake from a mainstream manufacturer. The ProCeed merges stunning, elegant design with the space and versatility of a tourer, standing out from its siblings with its own unique posture and proportions. 1,422 mm in height, it is the lowest vehicle in the family car segment. The defining element of its profile is the dynamic roofline, which ends in the steeply-raked rear windscreen. The distinctive design is particularly noticeable from the rear, with an illuminated line connecting the LED rear lights, giving the ProCeed a unique light signature.
Both the ProCeed and Ceed are available as a high-powered ‘GT’ model, powered by a 150 kW 1.6-litre T-GDi (turbocharged gasoline direct-injection) engine. A total of six low-emission petrol and diesel engines, each complying with the new Euro 6d-TEMP emissions standard, are available across the Ceed family. The broad spectrum of the latest technologies include an optional ‘Level Two autonomous’ Lane Follow Assist system and heated windscreen.
Ceed range to expand even further
From the very beginning of Ceed development 15 years ago, KIA has taken an open-minded approach to potential body styles. Many have been considered, and, in creating the new Ceed range, KIA’s European designers have been given the freedom to explore many different possibilities.
Now, following the three body-style Ceed range’s award-winning streak, KIA is set to welcome an additional model to the Ceed family.
Gregory Guillaume, Vice President of Design for KIA Motors Europe, explains: “There’s another style, another type of vehicle, that we feel very strongly deserves to be a new member of the Ceed family. It will the play the role that’s needed to make the Ceed range stronger and even more exciting, more appealing, to European consumers. The design will be nothing like you’ve seen in the Ceed family so far. This will be the next big surprise from KIA.”The new Ceed crossover will be named and revealed later in 2019.
The Red Dot Awards: over 5,500 products from 55 countries submitted
Since its launch in 1955 by the Design Centre of North Rhine-Westphalia, the Red Dot Awards has become one of the most prestigious design competitions worldwide. The judging panel comprises 40 expert independent designers, design professors and journalists from around the world.
The Red Dot Awards are presented in three categories (Product Design, Communication Design and Design Concept), and are judged on criteria such as innovation, formal quality, functionality, and ecological compatibility. In 2019 companies from 55 countries entered more than 5,500 products into the awards scheme.
The official presentation of the Red Dot Awards will take place on 8 July 2019 in Essen, Germany at the Aalto Theatre, an opera house designed by Alvar Aalto.